May 16 2008

Cafepress New InfiniStich™ Embroidery Apparel Controversy

Published by under Uncategorized

With the very recent launch of Cafepress InfiniStich™ Embroidery apparel, comes many opposing views on this newest technology (which by the way is patent pending) so as much as Cafepress may want to further explain to the shopkeepers oviously their hands are somewhat tied.

Lat night’s CP chat was all about this new product line and the CP staff did their best to try and explain it all- An excerpt from the chat:

[2008.05.15 18:14:36] RyanCP: It does as some of you pointed out have it’s limitations, the main one being that you can’t embroider in any shape you want. Each product has a predetermined print area, for most products this is a circle, for the hat we sent out it is a rectangle. We maintained the same aspect ratio of buttons and lapel stickers for all of the circles, as InfiniStitch products are full bleed.
[2008.05.15 18:14:40] RyanCP: For the Military Cap we used the rectangular sticker aspect ratio. The concept was to allow everyone to cut over images that comply with the best practices outlined in the tutorial.
[2008.05.15 18:15:00] RyanCP: The hats are embroidered with traditional embroidery thread and dyed like traditional embroidery thread, so you can count on great durability when washing
[2008.05.15 18:15:00] jean / rotemgear: does Ryan’s marketing hat have embroidery on it?
[2008.05.15 18:15:17] RyanCP: Like the name alludes to InfiniStitch allows for infinite colors, so you are not limited by the number of thread bobbins in a machine. Having infinite colors allows for complex designs, images not usually available for embroidery, so we are also really excited about this portion of the technology. Again, the threads are dyed just like traditional embroidery threads.
[2008.05.15 18:15:20] RyanCP: The threads are also stitched to the cap just like any embroidered item you will find at a store.
[2008.05.15 18:24:15] RyanCP: It’s a matter of personal preference, but we obviously don’t think so — we did launch this technology and spend a good deal of time working on it. In our focus groups 9 out of 10 people thought it was “embroidery”, and the 10th person was confused as to exactly what it was, but still liked it.

You can read the entire chat at CafeChatter

What is it they say? You can please All of the people Some of the time,  and Some of the people All of the time  But you cannot please All of the people all of the time.

Read more at The T-shirt Review

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May 14 2008

Cafepress Surprise Product Release ‘Embroidery Look’ Leak

Published by under POD News

The Cafepress Huge New Product Release Surprise leaks to the POD watching community before launch.

Somehow the new leading-edge product launch for Cafepress (while under wraps and even kept secret from the Cafepress Voice Teams) managed to go public before they were ready. Embroidered look caps were sent to select shopkeepers by someone at Cafepress and the word went Wild!
This innovative product is not traditional embroidery. It’s a process called InfiniStitch Embroidery and is patent pending. There will be No set up fees. and unlike traditional embroidery, photos and complex designs will look great with this process.
So, while this is a huge innovative money making product for Cafepress to get ready for a SUPER CP launch, the super-secret managed to get out of the gates before the product launch- Oops. Somebody spilled the proverbial beans.
What other secrets does Cafepress hold for it’s shopkeepers and customers? New, Cool, Neato Must-Have products? Stay Tuned! YOU just never know what may be next!
These cool embroidered POD caps (Or as another blogger coined- EOD Embroidery on Demand) are Alternative Apparel Caps Chino twill military-style cap with pre-curved bill and velcro closure. Unstructured.

InfiniStitch is a new, patent-pending embroidery printing process. It is NOT traditional embroidery. There are pros and cons with InfiniStitch Embroidery.

What our printing process can do that traditional embroidery can’t are:

1) does photos
2) offer an infinite amount of colors of thread
3) no special design talent/designer/file format is necessary
5) produced with the same SLAs as existing products
6) no set up fee

So no, this is not traditional embroidery, but it is very cool!

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