May 14 2008

Zazzle Top Dogs recruit Cafepress Top Dogs!

Published by under POD News

Word has it that the Zazzle Top Dogs (Top shopkeepers are those who make over 1k/mo on a consistent basis) are busy recruiting the Cafepress Top Dogs in the latest quest to fill the Zgalleries with money making shopkeepers. The competition between two of the most popular online POD t-shirt companies turns it’s ugly head when reportedly in January of 2008 Zazzle was Bedazzling some of the top shopkeepers from Cafepress in efforts to get them to Zazzle exclusively.

The last year at Cafepress has brought many changes that have seriously effected shopkeepers and in response to the changes, many of them have opened doors to other PODs for selling their designs. Not to say all of these changes have been bad, but they have been something of serious rethinking for some shopkeepers on the strategy of the company. The latest being section ceilings for premium shops and the largest of shops being the most seriously hit hardest.

My guess is that since Zazzle is seeing much of the overflow of serious shopkeepers who make PODing their business, opening free galleries at Zazzle – no wonder the thought may have occurred to the Zfolks to swoon these top dogs over to their side.

Each POD has it’s benefits and serious money making shopkeepers/gallery owners are not going to stay in one locale anyway, but this may have gone over the edge for most folks.
The Blog, T-shirt Chat Says:

I can’t help but shake my head at anybody who signed. Why would a Top Shopkeeper close down their CafePress Shop, cut all earnings and then attempt to ramp up Zazzle to the same level. I can’t see it happening myself. And what was stopping you diversifying before hand and running the two in parallel? Nothing – rhetorical question, don’t answer.

As One Blogger writes: One thing CafePress should be watching out for, forget about Zazzle, is Spreadshirt. They are doing things right without the evil aggressive tactics, and are putting together a premium package that will attract people like myself.

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